Central Alberta Tourism Alliance: Working to enhance the capacity of our destination by creating a desired future and a
road map to reaching it. Focusing on coordination, planning, development, marketing and investment at the regional level.
Strategic Documents
Central Alberta Agritourism Development Strategy
10 Year Vision: “Central Alberta will be recognized as the premier agritourism destination in Alberta by 2033.”
Through agritourism, Central Alberta has an exciting opportunity to invite visitors to connect with the people and places that bring the region’s agricultural heritage to life. The following statement describes Central Alberta’s vision for the future.
Request for Proposals – Tourism Economic Impact Assessment
The Central Alberta Tourism Alliance (CATA) regional group of communities is interested in assessing the economic impact of tourism across the Central Alberta region including Red Deer, Red Deer County, Sylvan Lake, Lacombe County, Innisfail, Blackfalds, Rocky Mountain House, and Clearwater County.
CATA is seeking proposals with a quote from firms with the background and experience required to carry out the work as described in this RFP. The successful proponent will gather visitor data including volume of visitors and visitor expenditure data and perform economic impact modelling to provide a clear picture of the impact of visitation in each of the identified geographic areas as shown in Schedule A.
Reports
Accommodation Study
Final Report for the Central Alberta Tourism Alliance Accommodation Study.
Destination Management Plan
This document provides an up-to-date identification of our key target markets and a comprehensive summary of our competitive advantages for tourism. It proposes and makes the case for how we can enhance the capacity of our destination by creating a desired future and a road map to reaching it.
Trail Tourism Master Plan
In alignment with Realizing Our Potential: Central Alberta Destination Management Plan, the Central Alberta Tourism Alliance is leading the development of a Trail Tourism Master Plan for the region.